Our Story

Straight Up Performance is our answer to a search for quality, evidence-based sports performance products.

We are proud to be an Australian owned business and are committed to providing the highest quality supplements and products to complement your active lifestyle.

With so many different brands of supplements on the market making bold promises, we proudly set ourselves apart, relying entirely on scientific evidence.

We don't add any gimmicky pseudo-supplements to our range and we pride ourselves on working with manufacturing partners who only source the best, raw materials.

We proudly provide you with no nonsense, additive free, 100% evidence-based, Nutritionist developed products.

Our passion comes not only from several decades, combined, working in the sporting industry watching athletes push their bodies to the limits, but also the fearless pursuit of good quality science. As a mother or a young athlete, there is a noticeable gap in the market for products that are safe and free from harmful additives.

Our promise to you is that our brand will always put quality and integrity above economic pressures or gimmick marketing so that we can support your athlete at every stage.

Yours in health,

Mim Smith
BSc (Physiology, Psychology) GradDipSciComm MHumNutr IOCDipSportsNutr