We are committed to producing products that are evidence-based and will never compromise on quality.
Our Story
Straight Up Performance is our answer to a search for a quality, evidence-based collagen product.
We are proud to be an Australian owned business and are committed to providing the highest quality health and wellness products to complement your healthy lifestyle.
With so many different brands of collagen on the market making bold promises, we proudly set ourselves apart, relying entirely on scientific evidence.
Our unique brand is 100% pure hydrolysed collagen peptides, sustainably sourced and free from hormones and antibiotics. We don't add any gimmicky pseudo-supplements. Our collagen peptides have been used in clinical research and they speak for themselves, being absorbed more effectively than other sources because of their optimally low molecular weights. We pride ourselves on using only the very best collagen peptides, working with manufacturing partners who only source the best, raw materials.
We proudly provide you with a no nonsense, additive free, 100% pure product – and as our name suggests, its Collagen, Straight Up.
When it comes to serving size, our recommendation is based on what the research tells us. 10g of collagen per day is optimal to reduce fine lines, increase skin elasticity and hydration, speed up the recovery process and drastically improve performance. And you know that every gram is collagen, straight up.
Our passion comes not only from several decades, combined, working in the sporting industry watching athletes push their bodies to the limits, but also the fearless pursuit of good quality science.
Our promise to you is that our brand will always put quality and integrity above economic pressures or gimmick marketing.
Yours in health,
Mim Smith
BSc (Physiology, Psychology) GradDipSciComm MHumNutr IOCDipSportsNutr
Paolo Bellini
GENERAL MANAGER
DipSportNutr DipSportPsych ASCA S&C Coach ProfCertHealth&WellCoach
Paolo's passion for health and wellness comes from his days as a professional ski racer. Having spent a lifetime in the ski industry as an athlete and then a Race Coach and Instructor, a lot of work goes into maintaining his joints. Collagen Straight Up started from a 'kitchen table' conversation. Paolo, in pain, unprepared to accept that anti-inflammatories or surgery were his only option, was determined to find an exercise or a food that would help.
Mim, being a Nutritionist, suggested a collagen supplement and he hasn't looked back since. But it led them down a rabbit hole - all of the supplements on the market had something added, and couldn't promise quality.
When he's not ensuring our clients receive the very best customer service, Paolo is focussed on racer development, and working in private practice, employing strategies focussed on healthy training patterns for athletes and non-athletes alike, that develop rather than deplete them.
Mim Smith
PRODUCT ADVISOR
BSc(Physiology, Psychology) GradDipSciComm MHumNutr IOCDipSportsNutr PhD
Mim brings a critical mind, a thirst for evidence-based solutions and is the behind the scenes performance nutrition expert for Collagen Straight Up.
Having worked in medical research and clinical practice for over 20 years, she is passionate about health and performance.
She has also worked as part of a multi-disciplinary team at the Australian Institute of Sport with a primary focus on new technologies and systems for improving athlete performance and health.
Mim also lectures at the University of Canberra as part of the Masters of Applied Clinical Epidemiology, preparing health professionals for careers as performance health specialists.
Tired of misinformation and poor quality products, Collagen Straight Up was born from an uncompromising belief that performance and health shouldn't be seen as two separate states of being. Rather health is the very factor that underpins performance.